WIN | WIN NEWS...
Redribbon.ie launches to the consumer market As industry leaders in our field, we manage upwards of 300 promotions and distribute in excess of one million rewards per annum in the travel, leisure and lifestyle spaces to clients across Ireland and currently boast a rewards portfolio spanning international travel, cinema, hotels, adventure, pamper, entertainment, dining and other great experiences, which is growing all the time. With these vast and long established supplier relationships, we elected to launch a new brand - Red Ribbon - with the specific objective of marketing and selling these experiences direct to the public, whether as a treat for yourself or a gift for someone else. From everyday treats such as spas and pampering to something a bit more exhilarating like rally driving or sky diving, you'll be sure to find something to suit everyone's taste. And if you're purchasing a voucher as a gift and can't quite decide what to buy, we’ve got that covered as well through our Universal Gift Voucher which is redeemable against any product on the Red Ribbon website. In summary, we are Ireland's no.1 Gift Experience Store - www.redribbon.ie - offering...
Redemption levels up 20% as companies seek value... A quick glance at last year’s voucher figures shows that redemption levels on WIN | WIN’s sales promotions have increased by 21% and this figure is already set for an increase for the coming year. James Lenehan, managing director of WIN | WIN, confirms this movement towards value propositions: “Companies are eating each other on the price issue, and are now looking for ways to differentiate themselves. Our leisure and travel rewards are delivering results as they are low cost, and offer real value to the recipient”. “The key to success in tight economic conditions is to focus on the micro event rather than the macro. Even in a recession, consumers still need to purchase products and services but the question is who will take the market share” he says. ”The recent movement of marketing budgets from above the line (advertising) to below the line activity clearly reflects the need for companies to find measurable promotions that deliver sales. There can be no waste of budget, and that is why companies are using value driven customer rewards”.
Be Proactive, Not Reactive... WIN | WIN believe in being “proactive rather than reactive” and have continued to develop a range of products and services to meet the current times. Most importantly perhaps, an online promotional mechanic has been developed for some of its most popular rewards. This means they can be redeemed online or via SMS and WIN | WIN’s development & innovation team is currently working on a range of new reward opportunities. “We have been lucky to secure an innovative young team of self starters – who seek out and secure the best suppliers in Ireland” says Leslie Healy, head of product development at WIN | WIN. “For example last year our 2 for 1 Passport to Fun promotion was snapped up by Kellogg’s when we created a family based booklet offering entry to 40 family experiences including Dublin Zoo and Viking Splash tours.” “We go above and beyond for our clients and our range of services now includes development of the offer, print, full customer service, fulfillment and complete website design and development. There is a huge move towards value for customers and WIN | WIN is no different - we make sure the promotional budget stretches even further,” says Leslie.
Reward vouchers foster loyalty – survey The survey indicates that the most popular forms of customer reward vouchers are: eating out (88pc); cinema (84pc); flights (82pc); home and high street shopping (80pc); concerts/music (74pc); and sun holidays (74pc). “Our research shows rewards vouchers have an extremely positive effect on brands, as they allow companies to create and maintain a good relationship with their customers,” said James Lenehan, managing director of WIN | WIN. “Surveys of this kind help us know what the consumer really needs and expects at any particular time. Following this feedback, we adapt our rewards programmes to these expectations to make sure our clients and their customers are satisfied.”
O2 Treat Card Promotion Meets Targets O2 Treat Cards from WIN | WIN ensured fourth quarter 2008 targets were met in O2. Lisa Ryan, segment specialist at O2, designed the promotion in conjunction with WIN | WIN to differentiate O2 prepaid phones in the run up to Christmas. “Price is always an issue for our prepaid customers,” explains Ryan. “We wanted to offer something more, a treat if you like, for our customers. We also chose WIN | WIN as they put together genuine offers.” WIN | WIN signed up dozens of suppliers to take part in this promotion. Hundreds of thousands of people upgraded or bought a new phone this Christmas and O2 took the lion’s share of the market. “Skimping on rewards is only counterproductive. WIN | WIN has the depth of experience and product to offer desirable rewards at affordable budgets,” said Ryan. Kathy Peyton, Sales Director of WIN | WIN is pleased with the success of the campaign for O2. Key to the success is the high percentage of rewards paid out to the customers, according to Kathy.
Rediscover Dublin Thanks to Premier Milk! Premier Milk have launched a new promotion entitled ‘Rediscover Dublin’ with WIN | WIN. This simple promotion was based around WIN | WIN’s already extensive list of attractions and heritage suppliers where consumers can avail of 2 for 1 admission. The mechanic is based on collecting tokens from Premier milk cartons this summer, send them the WIN | WIN fulfillment house and they are sent their Premier Milk booklet of 2 for 1 passes for use at famous Dublin sites and activities, including Dublin Zoo, Dublinia, GAA Museum Croke Park, Viking Splash and many more across the city at a fraction of the cost. Premier Milk has backed the promotion with extensive coverage on the main Dublin radio stations – 98FM, FM104, Q102 and Spin 103.8 as well as weekly advertorial in the Evening Herald for each supplier.
McDonald’s “1 in 4 Wins” Cinema Promotion McDonald’s launched their Free Cinema promotion in March 2009 using WIN | WIN’s newly developed online cinema promotion. The mechanic offered customers a 1 in 4 chance of winning a code on promotional meal cups. The winning codes were positioned on the lip of the drinks cup and if the consumer revealed a winning code they were required to tear the star which contained the winning code from the lip of the cup, go online to the supporting website, key in their winning code and print their preferred cinema voucher. Log on to www.mcdonaldscinemaireland.com and have a look at our latest creation.
Acorn Sales Team Reap Premier Points WIN | WIN and Acorn Life have teamed up to offer a fully customised and branded LoyaltyPoints programme rewarding their sales staff. This programme includes set up of a LoyaltyPoints website, domain name registration, individual accounts with unique user names and passwords, backend points management system, email and newsletter system, dealership groups and leader board Facility, design and print of 200 introductory booklets, sourcing of LoyaltyPoints Reward Suite, fulfilment of Rewards, 1850 Customer helpline and email service, LoyaltyPoints Software Licence and 1/2 day Training on LoyaltyPoints administration. Acorn Life and WIN | WIN have put together this exciting rewards suite which will incentivise staff to increase sales and create a loyal relationship with staff to give them a little extra.
Treat Her Twice With Cadbury WIN | WIN and Ogilvy have teamed up to offer Cadbury customers the opportunity to win some excellent prizes when they purchase a box of chocolates for their mother on Mother’s Day. This promotion is operated on a text to win basis and customers could win cinema tickets for two, a free round of golf, a free beauty treatment or a wash and blow dry at Peter Mark. This promotion is operated in store, communicated by leaflets and using the barcode from the purchased box of chocolates as the code for winning. The promotion uses a range of offers to suit the demographic and is carefully tailored to offer the customer a chance to win a little extra.
Sean Gallagher – Web / Graphic Designer WIN | WIN would like to take the opportunity to welcome the newest member of our Design Team and the company, Sean Gallagher. Sean has a Degree in Interactive Multimedia Design from the University of Ulster – Jordanstown, with a background in Web Design, Web Applications Development & Commercial Print. “Since joining the WIN | WIN Team I’ve had the pleasure to work with a fantastic & ambitious Production Team on every aspect of the Promotions Business from Voucher Production, Website Concepts, Development & Commercial Branding. As a company we are constantly striving to enhance & develop our current systems to stay in times with the ever changing market sector & I’m looking forward to the challenges ahead.”
WIN | WIN Welcome Breffni Behan – Key Account Manager WIN | WIN would like to welcome our newest staff member to the Sales team and the company, Breffni Behan. Breffni has Degree in Marketing from DBS, and a background in communications marketing and more recently working in the financial sector. “I was delighted with the opportunity to join the WIN | WIN Sales team. It has been great to offer my expertise to such a dynamic company which is constantly changing and developing. Early on working with WIN | WIN I realised the real team effort involved across the board in this company working with and for our clients.” Breffni Behan
Atlantic Homecare / Woodies offer double treats... Woodies DIY and Atlantic Homecare began their promotional calendar by offering a range of products from the WIN | WIN rewards portfolio. These consisted of the €100 Hotel Gift Certificate, the €100 Holiday Voucher, the €79 Spa Break Voucher and the €55 Overnight Hotel Break. Customers were required to spend an agreed amount in store to receive their vouchers.
Bank of Ireland - Free Flights promotion... In August 2009, the Bank of Ireland launched a FREE European Flight campaign for all first year students who opened a new Current Account. Following on from the success of the 2009 campaign, the Bank of Ireland and WIN | WIN joined forces again in 2008 to repeat this fantastic offer. WIN | WIN also operated an additional USA voucher to all students who kept their accounts active.
Kellogg's - Passport to Fun promotion... As part of Kellogg’s Get Active campaign during the summer of 2008, WIN | WIN partnered with Kellogg’s to offer their customers a FREE Passport to Fun. Each page of the booklet was a '2 for 1' voucher to some of Ireland's most popular attractions and the promotion encouraged families to get active by allowing them to enjoy outings such as visits to theme parks, castles, caves and lots more.
Robert Roberts - Luxury spa break promotion... As an on-pack promotion, Robert Roberts launched our €79 Spa Break promotion on their Fair-Trade Decafe tea brand. This promotion entitled the holder to one night’s bed and breakfast, one evening meal and a spa treatment for two at the reduced rate of €79 per person sharing.
Sunday Independent - Reader offer... Sunday Independent and WIN | WIN launched a Worldwide Flight Voucher to celebrate the Sunday Independent’s travel month in April. The destinations for this promotion included New York, Dubai, Barcelona and Toronto. Readers had to collect 3 out of 4 tokens which were printed in the paper each week and send itno us in order to receive their voucher.
Vivas Health - Free beauty or golf promotion... WIN | WIN and VIVAS Health teamed up to offer two of our most popular and effective customer reward options – FREE pampering or a FREE round of golf voucher. For this promotion, WIN | WIN sourced all suppliers and handled all fulfillment once the voucher was presented at the selected outlet.
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