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THE 22 KEY FACTORS SHAPING THE FUTURE OF CUSTOMER LOYALTY
While loyalty marketers must look back into the past to find out why customers defect, stay loyal, or advocate their company and its brands, they also need to see changes coming......
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WHY CONSUMER TRUST IS THE KEY TO REPEAT BUSINESS
One of the main reasons customers defect is that they do not trust the company. It's something that makes a serious difference when it comes to establishing, building and maintaining strong customer relationships.
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INCENTIVES FOR EMPLOYEES - MOTIVATION AS A SALES TOOL
Employee incentives were originally implemented as a sales tool.  The theory that motivated and incentivised sales people are more likely to be more committed and sell more still stands and is used today in many companies...
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INCENTIVES FOR CONSUMERS - THE ART OF SALES PROMOTION  Marketing is described as: The profitable exploitation of a companies resources by satisfying a consumer need or demand......
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CUSTOMER RETENTION - A SIMPLER APPROACH
Customer retention has business leaders' attention and many wonder how to approach this often-complex business function. We provide a seven-step 'how to' for effective retention......
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LOYALTY IS ABOUT RELATIONSHIPS, NOT TRANSACTIONS
Customer relationships aren't just about transactions any more, with major players such as Microsoft and Starbucks moving their customers into subscription-based relationships......
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LOYALTY ISN'T JUST ABOUT REWARDING GROSS SPEND
We explain why loyalty is all about identifying and profiling customers, enhancing profits from them, and then retaining them, and not about simply rewarding gross spend......
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THERE'S MORE TO LOYALTY PROGRAMMES THAN JUST REWARDS
Loyalty programmes have become increasingly common in the Irish marketplace over the past 5 years. From the plethora of grocery chain, supermarket and retail store cards to the newer top-up clubs for pre-paid mobile phone credit, most Irish consumers have had some exposure to the concept of a loyalty programme......
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