White Papers

Customer Loyalty

While loyalty marketers must look back into the past to find out why customers defect, stay loyal, or advocate their company and its brands, they also need to see changes coming...

Consumer Trust

One of the main reasons customers defect is that they do not trust the company. It's something that makes a serious difference when it comes to establishing, building...

Employee Incentives

Employee incentives were originally implemented as a sales tool. The theory that motivated and incentivised sales people are more likely to be more committed and sell more still...

Consumer Incentives

Marketing is described as: The profitable exploitation of a companies resources by satisfying a consumer need or demand. In addition, the promotional mix includes...

Customer Retention

Customer retention has business leaders' attention and many wonder how to approach this often-complex business function. We provide a seven-step 'how to' for effective...

Consumer Relationships

Customer relationships aren't just about transactions any more, with major players such as Microsoft and Starbucks moving their customers into subscription-based...

Rewarding your Loyalty

We explain why loyalty is all about identifying and profiling customers, enhancing profits from them, and then retaining them, and not about simply rewarding gross...

Loyalty Programmes

Loyalty programmes have become increasingly common in the Irish marketplace over the past 5 years. From the plethora of grocery chain, supermarket and retail store cards...