Our Story

Greatness from small beginnings

Using a winning formula of good old-fashioned graft, passion and game-changing rewards and incentives, WIN | WIN was bootstrapped from a one-man start-up to the multimillion-euro company it is today by founder and CEO, James Lenehan.

Our value proposition can be found in our name – we offer customer acquisition and loyalty solutions that guarantee wins for our clients and their customers.

We know that every great business needs to be one step ahead of the market. This dynamic is at the heart of our business model, which we’ve been evolving since the nineties!

Here’s the timeline of our product evolution – from a discount club with a gold-foil chequebook to our best-in-class promotional platform.

1998 The WIN | WIN Chequebook – Consumer Discount Club targeting the female market, promoted in IMAGE magazine with lively launch party

1999 WIN | WIN first B2B Client – Our first corporate customer Bank of Ireland makes our year by inviting us to run their Student Discount Programme. This started us on the road to the leading Irish provider of B2B customer loyalty and incentive programmes.

2002Holiday & Flight Promotions – secured our own Travel Agency licence and started selling tactical sales promotion solutions li Free Flight and Holiday Vouchers to critical acclaim.

2006 WIN | WIN Hotel Breaks – contracted over 150 hotels to launch our first hotel partnership programme for DID Electrical and Heatons Stores. We now have almost 400 hotel partners.

2009 Developed the legendary O2 Treats programme in partnership with O2 Ireland.

2010 Secured the distribution licence for the International Student Identity Card (ISIC).

2013 Launched Reep Rewards – the receipt-scan data capture and processing business.

2014 Raised VC funding from Frontline Ventures and EC1 in London to spin out Reep Rewards as a standalone entity.

2015 Acquired Opinions.ie Market Research, and their 10,000 consumer research panel.

2016 Launched Phase 1 of the Pulse Promotional Tech Platform, transforming the way WIN |WIN delivers promotions and engagement programmes.

2016 Won the contract to manage and grow the enormously successful Supervalu Getaway Breaks leisure programme.

2017 Launched our Customer Support Centre and developed our new WIN | WIN Cash back solution in partnership with PayPal.

2018 Celebrating 20 Years in Business with the launch of the Gifty employee motivation solution.